CCSI Newsletter Sp2019 – Networking Nationally: Wrangler Jeans Booth at National FFA Convention

Wrangler Jeans Soil Health Booth at 2018 National FFA Convention

Stephanie McLain, the NRCS State Soil Health Specialist, and Joe Rorick, CCSI Conservation Agronomist, worked with a group from the National Soil Health Division of NRCS to show soil health demonstrations at the National FFA Convention in Indianapolis.

Due to extenuating circumstances, the crew that was to arrive from North Carolina was unable to make it. Under McLain’s leadership, the Indiana team was able to pool resources, assess soil health demonstration samples they had and what more could be collected quickly, and pulled together a table of soil health demonstrations to highlight the importance of protecting and improving our soil resource.

As can be seen in the attached picture, soils and soil health were front and center at the Wrangler booth in keeping with their sustainability program and provided by the Indiana team. By adapting key messaging and having materials on hand they were able to provide interactive and engaging soil health demonstrations to thousands of students and advisers from at least 42 states.

Joe Rorick, CCSI, and Stephanie McLain, USDA-NRCS man the Wrangler Soil Health Booth at the National FFA Convention.

Official contact numbers from Wrangler:

  • A total of 2,366 young folks visited the booth from 10/24-10/26.
  • 58% were female
  • 40% were male
  • 2% were unknown
This event highlights the importance and effectiveness of the Indiana Conservation Partnership and our ability to work together to communicate our message. Multiple requests have been received from FFA Advisers for more information and ways to integrate conservation into their lesson plans.